

The role of The Simpsons in spawning so many new words, idioms and catchphrases is one of the oddest phenomena in modern culture, says Ben Macintyre, journalist and author, in an essay on the subject contained in The Last Word, his new book on language.

“And thanks to The Simpsons, combined with the power of the Internet to spread new words, ours must be the greatest golden age for new words since Shakespeares own.” “Homer Simpson must be the most influential wordsmith since Shakespeare,” says Jurga Zilinskiene, CEO of Today Translations. There is also growing recognition that the show has become the English languages richest source of new words and phrases since Shakespeare and the Bible. The Simpsons has just celebrated its twentieth anniversary and is recognized by Guinness World Records as the worlds longest running sitcom, with over 450 episodes to date.
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The firm polled 320 of its linguists across the world in a bid to find the most valuable addition to the English language of the still growing number made by the worlds most popular animated TV series. “D’oh!”, the grunt of irritation made famous by Homer Simpson, has been voted the greatest contribution to the English language made by The Simpsons, in a global study to mark 20 years of the worlds longest running sitcom.ĭoh! out-pointed introubulate (to get someone into trouble), craptacular (spectacularly crap) and eat my shorts (a dismissal in the same vein as kiss my a**) in a survey of language experts conducted by Today Translations, a London-based translation company with a network of 2,600 linguists in over 60 countries.

Language experts hail 20 years of The Simpsons and the umpteen new words and phrases spawned by it.
